Social media today is a powerful tool to send your message. Each business has a product or service to sell. But the excellence of a product is not enough for consumers to patronize it. Successfully selling a product requires a compelling message. Some products languish in the market despite their usefulness, because the message wasn’t convincing enough. The way you craft your message is important. Today, another factor is vital in getting your message across. It is not just what is said that matters, but where the message is coursed through that is important. Traditional marketing strategies still entice the audience, but other methods can be equally effective. This is where social media comes in.
Social media is powerful
Recent social media statistics show us that social network shares influence in Google rankings, that YouTube alone has 800 million active users, and that majority of Facebook and Twitter users are more likely to purchase products from brands they follow online. You can even see how brands such as Old Spice boosted sales with social media. What does this tell us? Social media is a powerful tool. Establishing an online presence opens up your business to a wider market and can even determine your success. As an entrepreneur, you can’t ignore social media.
There are multiple social media platforms
We’ve already established that social media is a powerful tool to get your message across. The next question is which social media platform to use? There are multiple social networks and blogging platforms that are popular today like Facebook, YouTube, Twitter, Pinterest, Tumblr, WordPress, and Blogger. Each has its own specific features and uses.
For instance, Pinterest would cater to largely female audience. Since this social network is image-reliant, pictures of food and fashion can quickly go viral. On the other hand, Facebook interaction is more personal. Provocative and thoughtful posts get instant shares and likes. Facebook also has a Facebook page feature for businesses that would like to maximize the business potentials of the social network. Then you have Twitter, which has proven effective for conversations about controversial or entertaining topics and for sharing links and quotes.
This is by no means an exhaustive description of each social network’s features. This only aims to illustrate the variety of social media platforms you can choose from for your business. If you want to be effective on social media, you have to have a clear understanding of the peculiarities of each platform and determine which ones can be most effective for your business.
You need to form a social media team
Social media is something that you can’t do alone. There’s the question of who you’ll trust to manage your business page and write the updates. You need people who are knowledgeable about your product, customer-oriented, organized, tactful, and engaging. Having an in-depth knowledge of social media will help you in forming a stellar social media team.
Social media is an important and powerful tool for businesses today. Learn how to wield it wisely.